Short, personal emails that ask for a testimonial without pressure, each with a subject line, plus a polite
follow-up and a thank-you. Replace the words in [brackets], add your link, and send.
For agencies, freelancers and consultants, a few days after the work is delivered.
Email
Subject: How did [project] go for you?
Hi [first name],
Now that [project] is live, I would love to hear how it went for you. Would you answer three short questions about working with us? It takes about two minutes:
[link]
You decide whether we may quote you on our website, and which details, such as your name or company, appear with it.
Thank you for working with us on [project].
[Your name]
[Business name]
After a purchase
For shops and products, once the customer has had time to use what they bought.
Email
Subject: How are you getting on with [product]?
Hi [first name],
You have had [product] for [two weeks] now. How is it going? If you have two minutes, we would love to hear what you think:
[link]
Nothing is published without your permission, and you choose which details are shown.
Thanks for buying from [business],
[Your name]
For a long-term client
For retainers and regular customers, at a natural point such as a renewal or an anniversary.
Email
Subject: Two minutes for a quick favour?
Hi [first name],
We have worked together for [time] now, and it has been a pleasure. Would you write a few words about what working with [business] has been like? It would help people who are deciding whether to work with us.
[link]
It takes about two minutes, and you decide whether we may publish it.
Thank you,
[Your name]
After an appointment or service
For salons, clinics, trades and other local services, on the same day or the next.
Email
Subject: Thanks for choosing [business]
Hi [first name],
Thank you for coming in for [service] on [day]. How was your experience with us? Your feedback helps us improve, and if you are happy for us to share it, it helps others find us too.
[link]
It takes about two minutes. You choose whether we may quote you.
See you next time,
[Your name], [business]
After a course or coaching
For coaches, trainers and consultants, at the end of a programme.
Email
Subject: What did you take away from [course]?
Hi [first name],
Congratulations on finishing [course]. Where were you before we started, and what has changed since? A few sentences are plenty:
[link]
You decide whether I may share your words, and with which details.
Thank you for a great [course],
[Your name]
Follow-up and thank-you emails
Send one reminder after four or five days if there is no reply, then stop. When someone answers, thank them, whatever they
said.
A gentle reminder
Email
Subject: Re: [original subject]
Hi [first name],
Just a quick nudge in case my last email got buried. If you have two minutes, I would love to hear how [project or product] went:
[link]
No worries at all if now is not a good time. I won't send another reminder.
[Your name]
Thank you, after they answer
Email
Subject: Thank you, [first name]
Hi [first name],
Thank you for taking the time to tell us how it went. It means a lot to us.
[If they agreed to be quoted:] We will add your words to our website in the next few days. If you ever want them taken down, use the withdrawal link shown after you sent your feedback, or simply reply to this email.
Thanks again,
[Your name]
Subject lines to try
How did [project] go for you?
Two minutes for a quick favour?
What did you think of [product]?
Could we quote you?
Thanks for choosing [business]
How are you getting on with [product]?
Send it with a TrustClap link
In TrustClap each collection page has its own link and QR code, with ready-to-send messages for email, WhatsApp or text. Your
customer answers on a page in your brand's colours, chooses whether you may publish, and the answer lands in your inbox with
that choice on record.
app.trustclap · Inbox
Answers arrive in one inbox, with the customer's permissionExample data · made-up businessCreate a free collection page
